When it comes to creating an effective fleet wrap, it’s essential to know your audience. Many businesses are unaware of how important it is to get the right message to their consumers, in the right way. They either include too much information or too little with content that’s difficult to read from a distance. Let’s break down the strategies you need to consider when it comes to fleet wrap services Vancouver.
Remain Consistent With Your Branding
If your fleet consists of various types of cars or services, it may be tempting to create different wrap designs for each individual car or service that your company offers. This, however, only confuses your customers, minimizes your chances of growing your business and makes it difficult for people to recognize your business while out on the road.
In order to create a solid sense of brand familiarity and recognition, keep the logo, colours, design and overall style of your fleet’s wraps consistent. The wrap design of a van should be the same for your smaller vehicles, with the only adjustments made to its size.
Choose a Spotlight
If your business offers a wide variety of products and services, it can be tempting to include all of them in your wrap. Listing everything you offer will overwhelm your vehicle’s wrap with text, and make it difficult for people on the road to quickly scan over your message and find your contact information.
Make sure your message is clear. Choose your main and most profitable product or service (or at the most, your top 3). This will make it easy for your clients and customers to skim through your message when they’re stuck in traffic during rush hour, or on high-speed roads.
Make Smart Changes
If your company’s fleet isn’t all identical in terms of the vehicles that are used for each individual service, you can make small, smart changes. For example, the vehicle your company uses for its house demolition services may be different than the vehicle it uses for its asbestos removal services.
In this case, you can keep the overall design, style, colours and branding across your fleet the same, and only change the text.
Are you on the market for fleet wrap services Vancouver? Get in touch with us to learn more about our services and the way we work.